For luxury custom home builders
Your next customer already called. Don't make them call the next guy.
Every Houzz inquiry, web form, and Instagram DM you don't answer in the first hour goes cold. We build the AI that catches them — replying in your firm's tone, around the clock.
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The problem, named
Luxury custom builders share a specific math problem.
A homeowner researching a $2M build is talking to three or four firms at once. The first one to call back — really call back, not "thanks, we got your inquiry and will respond within 2–3 business days" — is the one who gets the consultation. And the firms that win this game aren't bigger than yours. They're just better-staffed at 9pm on a Sunday.
You already know this. The reason it persists isn't strategy — it's that your salesperson is also your project manager, and they're at a site visit Tuesday at 11am when the next Houzz inquiry arrives.
The numbers
Three numbers from one well-studied body of research on inbound lead behavior. They're the math Sandy Labs is built around.
Your numbers will look different. Week one of the pilot is establishing what they actually are.
What we build
Inquiry capture, every channel
Houzz inquiries, web forms, Instagram DMs — every channel where homeowners actually reach you, watched in one place. The agent reads each message, drafts a response that matches how your firm writes, and replies within minutes whether you're on a site visit, in a meeting, or asleep.
After-hours agent
The inquiry that comes in at 9:47pm on a Sunday is the one your competitors are sleeping through. The agent answers it the way you would on a Monday morning — qualifies the homeowner's project and timeline, and either books the consultation directly or puts a hot lead at the top of your Monday.
Qualification before it hits your calendar
Not every inquiry is a $2M project. The agent asks the questions you'd ask — scope, timeline, location, budget posture — and surfaces what matters. You walk into the consultation already knowing which kind of conversation you're having.
What a pilot looks like
Two weeks. $1,500 flat fee. No subscription, no setup add-ons.
Week one is measurement. We instrument the channels you already use — Houzz, web forms, DMs, voicemail — and establish your baseline: how many inquiries you get, how fast you respond, how many you never get to. This is the before number, and it's yours to keep whether you continue with us or not.
Week two is deployment. We build and ship the agents for the channels we agreed on, trained on your firm's tone and project history. By the end of the week, the system is live and you can see in real time what it's catching.
After the pilot, if the numbers work, we move to a monthly retainer priced as a percentage of incremental captured leads — so we only get paid when the system pays. If the numbers don't work, you keep the baseline data and we shake hands. The flat fee is the only commitment.
Why us, and why now
Sandy Labs is built for this work and only this work. We don't sell software; we build the agents, train them on your business, and stay involved while they run. You'll always know who's at the other end of the email. (Spoiler: not a salesperson.)
We're also new. These first pilots are how we build the case studies we don't have yet, which is part of why the price is what it is. If you're the kind of operator who likes being early to a system that pays for itself, the math here will make sense.
Let's see your numbers
Three minutes. We'll respond within the day — either with a 15-minute call invite or with a direct answer if your question is quick.